Some exhibitors noted that advertising their products in fairs is cheaper and it is closer to the consumers, because it gives companies an opportunity to explain directly to the public about their products and how to obtain them.
For the participants in the event, the idea was to show their products to the public and also try to forge some potential partnerships.
Most exhibitors expressed satisfaction with the opportunities they found to do business, because they received some demonstrations of interest, that they hope will become a reality.
As an example, the northern province of Niassa received ten demonstrations of interest to invest in the building of hotels and restaurants in Lichinga, the provincial capital.
However, some others lamented the low level of participation of the public, which they blamed on the poor publicity for the event.
Speaking to AIM, the National Director of Tourism Promotion, Hiuana Abacar, drew up a positive balance sheet of the event, explaining that the results of an exhibition of this kind are not felt immediately, but come after some time.
"It's not just the number of people visiting the stands that's important, but their quality", he said.
Abacar explained that the main idea in his sector is to enhance domestic tourism, and the BTM is organized to respond to this challenge, showing Mozambicans the tourist ventures that exist in the country, and to which they can have access.
SOURCE: AIM
