A press release from the company, received by AIM, says that the idea is to make the cost of communications ever lower, to benefit the about two million people connected to its network.
It was not just a promotion gimmick either, M-Cel stressed, "This reduction is to be permanent", the release said, "and is aiming at consolidating our clear position as the operator that offers its clients the lowest cost for communications everywhere we operate".
The price cut is also the way M-Cel has chosen to celebrate the 32nd anniversary of Mozambican independence, which falls on Monday.
Also as part of thee celebrations of independence, the company is to inaugurate the extension of its coverage to a further 30 new places in the country this week, with particular attention going to the total and exclusive coverage of the country's main north/south highway.
Although the M-Cel release does not mention it, this price cut is a serious blow to its competitor, the South African company, Vodacom.
Vodacom's Mozambican subsidiary is struggling, and boasts less than half the number of clients that M-Cel has.
Both companies have engaged in an advertising battle the like of which Mozambique has never seen before, and the indications are that M-Cel is consolidating its position as market leader.
SOURCE: AIM
